What is SEO? Why Its Important?

What is SEO

What is SEO?

In simple words, SEO is the process of improving your content to improve your visibility in search engines such as Google. The more your article ranks in Google and brings attention the more you are able to build your customers.

SEO gives your blog more visibility in search engines. The traffic that comes from the search engines is free and is called organic search traffic.

This type of traffic is stable and remains long on your blog. Organic traffic generally increases month after months.

How SEO Works?

Search engines such as Google and Bing use bots to crawl your web pages on your blog. Once you start your blog and verify your ownership in the Google/Bing Search Console.

After that these search engines start sending bots to your website and index every page from your website to their index. Then their algorithm analyzes the page and by taking into account hundreds of ranking signals and then determines the order of the pages which should rank higher in the search result.

These arches engines take hundreds of signals to find the best page to rank higher. But generally content quality, Keyword, properly optimized content, user friendly and mobile friendliness are important factors.

You can use Google ads to rank higher than organic results, but can’t pay for organic traffic. Marketing agency Newcastle

Why Is SEO Important?

Simply, SEO works by telling Google that which content is best to rank higher. All search engines have the same goal: To show the best high quality content and user friendly content to their users.

If you want more traffic from Google then you need to cater Google Algorithm and satisfy its needs. Similarly for youtube videos you need to satisfy the Youtube search algorithms.

All the search engines have hundreds of ranking factors and you can’t cover everyone. Just try to focus on the important ones as high quality content and it must be user friendly.

The Evolution of SEO

Mian search engine is Google which everyone uses in their daily life. Google has changed a lot. 10 years from now ranking in Google is easy. Just write the content and stuff more keywords into it and you will rank.

But now Google has changed a lot. Ranking is not easy as before. Now Google takes hundreds of factors to rank articles and we still don’t know what they are.

SEO agencies like MOZ and Ahrefs are just expecting that these might be the ranking signals. But Google has not revealed anything.

The Very Important SEO Ranking Factors

There are more than 200 factors that every search engine checks to rank higher. But these are the 5 that are the most helpful to rank.

1: Use Synonyms and LSI Keywords

Google is smart nowadays, Google can easily find out the keyword stuffing. So instead of using the same keyword again and again in the 1000 words content. Use LSI keywords instead.

LSI and Synonyms means the very related word to your main keyword.

Like if you are targeting “How to start a blog” keyword, use lsi keyword like this-

  • How to launch a blog
  • Starting a blog
  • How to create a blog
  • How to setup a blog on WordPress

You got the point.

2: Backlinks

Link building or backlinks are the key to SEO. Now Google has also confirmed their top three ranking signals and backlinks are one of them.

So build high quality backlinks to your website.

3: Make User friendly Site

Google also cleared that if your site is not mobile friendly, it’s not going to rank well in Google. But it’s 2020 and every theme comes with a mobile friendly design also.

But to make sure if your site is mobile friendly or not you can use Google’s Mobile-Friendly Test tool.

4: Create Amazing Content In Depth

The more lengthy content means the more information it contains. So always write lengthy content with a minimum of 1500 words. Rest of the depends on the length of your competitor.

5: Optimize Your WebPage Title for Click-Through-Rate

The more people click your link in Google the higher you will rank. More CTR indicates to Google that more people are interested in your content. So Google will rank it higher.

What Is a Keyword In SEO?

Keywords are the ideas or topics on which you will write a content. Meanwhile in SEO it’s the phrase or query that searches enters in Google for their desired results. This is also called “Search Queries”.

How to Optimize your article with SEO?

Optimizing your article for SEO means increasing your visibility in search engines to get more traffic. Here are some of the best 5 tips to optimise your article purpley.

1: Always Create Search Engine Friendly Title and place your keyword within the first 65 characters of your introduction. Always keep your title short and also the introduction.

2: Place your keyword in the first Two to three sentences. Repeat Your keyword 3 to 6 times throughout your article. You can also use synonyms of your keywords instead of repeating the same keyword.

3: Include keywords in your titles and headings.

4: Build high Quality links. Also don’t forget to place internal links of your articles. This helps search engines to crawl all the pages from your web page.

5: Your Title must be catchy so more people will click on it.


I hope this helps you in understanding the basics of SEO. It doesn’t take a lot of effort to implement SEO on your blog. But if you don’t it might kill your online presence completely.

Learning SEO is essential to run an online business. These guides will help you to learn more about SEO.

That’s it. For any further help don’t forget to contact us or comment below.

Leave a Reply

Your email address will not be published. Required fields are marked *