What Is On Page SEO?
On-Page SEO is the technique to improve the overall structure of your blog post and rank higher in Google and other search engines.
In the article you will learn what is On Page SEO and how you can improve your ranking using it.
Usually Google algorithms use three main factors to rank your website- On page SEO, Off Page SEO and technical SEO.
Learn more about What Is SEO?
What is On Page SEO?
On Page SEO is the process of optimizing a single web page in order to rank higher in Search engines and get more relevant traffic for free. On Page SEO is completely in your hand and it’s totally up to you, how you optimize your web page using OnPage SEO techniques.
Basically On-page SEO includes content elements, site architecture elements, and HTML elements which is the source code of your web page.
What On Page is Important?
On Page SEO is important. It tells Google what type of information you provide to your visitors and describes your website in the eyes of search engines.
Ultimately with On Page SEO you can improve the overall structure of your site for both human and search engines.
Solely writing and publishing content is not enough. The most important work is to optimize it properly to make it easy to understand for both the user and search engines. So you can get more visibility online and get more traffic.
Every part of On Page SEO is totally under your control. That’s why it’s becoming easy and important.
On Page SEO Elements
These are the important On Page SEO elements that are required to be optimized to improve your overall On Page structure.
- High-Quality Page Content
- Page Titles
- Meta Descriptions
- Image Alt-text
- Structured Markup
- Page URLs
- Internal Linking
- Mobile Responsiveness
- Site Speed
1: High Quality Content
Content is the king. Without content blogging is not possible and with low quality content blogging is totally a waste of time.
Content is the heart of your blog and On Page SEO. It tells about your content to both users and search engines.
Your very first step is to write quality content and find the relevant keywords for your content. Conduct some research using tools such as ahrefs, semrush etc and write content.
Here are few things to note while writing content-
1: Include long and short tail keywords naturally. Also put some synonyms instead of using the same keyword again and again.
2: Add engaging and relevant images or other visual media.
3: Your article must solve the problem of your audience.
4: Must optimize your content for CTA. So your content also converts your visitors into your regular customers.
2: Page Titles
Page title is one of the most important elements of your blog. It indicates to the user and search engine what they will get into the article. To ensure your page rank for your relevant keyword make sure to include your keyword in the title of your content.
Here are some point to note while writing a content-
1: Keep your title under 70 characters. More than 70 keyword’s title can get cut off in the search result.
2: Don’t just stuff your keyword in the title. The more keywords in the title are more your title will look spammy. Also the search engines are smarter enough to find out the spammy titles.
3: Make it relevant to the page.
4: Include your brand name in the title.
Headresare the body tags, which also can be referred to the tags such as H1, H2, H3, H4, H5. H6.
These tags help organise your content for both the human and search engines. The more heading your content has, the easier it is to scan for your visitors.
And on the opposite, relevant keywords help search engines to understand your content more deeply.
4: Meta Descriptions
Meta descriptions are the short introduction of your content that appear under the title of your blog in the search results.
It’s not an essential component for the On Page SEO but it can make your content more clickable and increase your ranking.
Here are some elements that can make your Meta Descriptions more relevant.
1: Keep it under 160 characters.
2: Include your keyword in the Meta Description.
3: Use complete sentences in your meta description.
4: Avoid alphanumeric content such as %, &, $ etc.
5: Image ALT Tags
For now Google is not capable of reading images but it can understand your image using the ALT Tags. ALT tags tells Google to understand your content and also the image.
1: Always add a descriptive ALT Tag in the image.
2: Make your image as well as the alt tag relevant to your content.
3: Keep it under 125 characters.
4: Use keywords properly, don’t just stuff.
6: Structures Markup
Structured markup is important. It optimizes your source code to make it easier to understand for Google. With structured Markup Google can easily find the elements on your page and know about them to show them up the search results.
Structured Markup usually includes the rating, snippets and other general details about your Business.
7: Page URLs
Your page URLs must be short and clean. Keywords in the URL can affect your ranking in a positive way.
Here are some few points to make your URL more friendly.
1: Don’t put the extra unnecessary word in your URL.
2: Only use one to two keywords.
3: Your page url must be SSL proactive, it gives a positive signal to Google.
8: Internal Linking
Internal linking is also called a hyperlinking use to link other helpful resources on your website. It is very important On Page SEO because through links users can go to other pages on your blog and it indicates to Google that your website is more helpful and valuable.
9: Mobile Responsiveness
Google favours responsive websites to rank higher. If your website is designed for desktops and doesn’t fit on the mobile screens, then you are going to face a ranking issue due to this.
It’s 2020 so mobile responsiveness is not a problem. But you can still check if your website is responsive or not, Using this link.
10: Site Speed
Page affects your ranking indirectly. Google knows that slower websites can convert in conversions and users do not want to stick with your website for long.
So it’s a ranking factor. You can check your page speed using: Google’s PageSpeed Insights tool.
Once you crafted a good content. Make sure to check all these settings are optimised on your web page. The page is simple and fully under your control.