The Ultimate Guide to Guest Posting

The Ultimate Guide to Guest Posting

The Ultimate Guide to Guest Posting

Quitting your 9-5 job seems like a great idea until you realize that 95% of all bloggers fail to make the money they need to keep themselves afloat. One of the main reasons why people can’t keep their blogs going is that they ignore SEO. 

There aren’t many people who are going to look past the first page of Google to find your blog, which means you have to climb through the ranks to make it to the top. 

Guest posting is the perfect way to go about it. An already well-established blog will get fresh content, and you’ll get the chance to promote your website to its audience. It’s a win-win!

Want to learn more about how to put your guest blogging strategy into motion? Check out this handy guide. 

What Is Guest Blogging? 

Guest posting is a marketing strategy where a blogger writes for another website. For the most part, guest posters write content that correlates to their field. 

There are many benefits that both the poster and website owner get to take advantage of. 

Benefits of Writing a Guest Post 

Business owners use guest posts to polish their SEO strategy and bump up their web traffic. 

In turn, the person who wrote the post will increase their brand awareness. Creating a blog post will also allow the writer to network with an expert in their field. 

It Boosts Your Web Traffic

As a new blogger, you run into a vicious cycle. You need web traffic for Google Analytics to recognize you as a reliable source, but you can’t get a lot of web traffic until you’re on the front page of Google. 

That’s where guest posting comes in. Creating content for an already established blog gives you the chance to bring some of its audience to your website. 

On the flip side of this, having quality content will keep people coming back to explore the host site. 

You’ll Earn Quality Backlinks

Google doesn’t only use your web traffic to determine where you rank. It also uses your backlinks. 

Working with already-established and well-known blogs will give you the chance to build some quality backlinks and take your digital marketing strategy to the next level. 

It Allows You to Do Some Networking

The world of blogging can be pretty competitive. If you’re going to pull ahead, you’re going to need all the connections you can get. 

If a company allows you to write a guest post for its site, it means that they already trust you. If you take the time to really connect with the website owner, it could lead to a beautiful partnership. 

How to Get Started?

The trickiest part of guest posting is getting started. Finding a site that you can write for doesn’t always come easy. 

You also have to think of the right topic to write about, create an amazing pitch that will make you stand out to the website owner, pump out killer content, and of course, work on your bio. 

Find a Site to Write For

Before you write a guest post for a site, you have to find out if they even accept them. The good news is that there are plenty of ways to find out. 

Start with opening your browser and typing in the topic you want to write about plus “write for us” or “become a contributor.” 

If you don’t have any luck with that, follow your competitors on social media. By doing so, you might be able to find out where they’re guest posting. 

Once you find a site that you want to write guest posts for, you have to find out if they’re credible. You can use this free tool to see the quality of their links. 

Check how many social media followers they have. If they are as well established, as they say, they should have plenty of them. 

Connect With the Site Owner

Before a website owner will let you post, they will most likely ask you for a pitch. If you send them a generic one that they’ve seen a million times, chances are they won’t want to work with you. 

To this end, take the time to get to know the owner’s website. Read a few of their published blog posts, follow them on social media, and sign up for their newsletter. That should give you some topic ideas that will be relevant to the site owner’s needs. 

Write a Pitch

As you can imagine, well-established website owners get a lot of pitches. They’ll overlook yours and move on to another one simply because they don’t have the time to read a novel. 

Make sure you use their name in the pitch. If you don’t, that tells them that you didn’t bother to research their company. 

Write a brief explanation of the post you want to provide and tell the company why you would be the best person to create it. 

The Ultimate Guide to Guest Posting

Create Amazing Content 

Once your pitch is accepted, it’s time to put your game face on. If you want to continue working with the company, you’ll need to write a killer post. 

Choose the best headlines, and do some keyword research to find phrases that are relevant to the post and the company. You also need to include high-quality links. 

Polish Your Bio

At the end of the article, you’ll include a small snippet about yourself in the form of a bio. 

On top of talking about your qualifications, you’ll also include links to your website home page and your social media. 

Drive Traffic to Your Site With Guest Posting

Are you having a hard time getting your blog off the ground? Try out guest posting. 

By writing content for an already established website, you can bring traffic to your own and network with someone in your field. In return, the website owner gets high-quality content that they can put on their own blog. Talk about a mutually beneficial relationship!

For more tips that will help you become a better blogger, visit the Business section of our blog.

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The Ultimate Guide to Guest Posting