A well-designed brochure has the power to turn casual readers into loyal customers. Brochures mailed directly to decision-makers and left behind after an in-person sales meeting carry more weight than anonymous marketing emails or flyers that get tossed into the trash.
Regardless of whether you’re designing the brochure yourself or working with a designer, printing and folding a design mockup is essential. This helps you ensure type sizes are correct and that panels align correctly.
Whether a service brochure is a traditional single-sided piece or one that features multiple pages, the quality of the printed product makes all the difference. A brochure that offers a firm, heavy touch, and a striking visual appeal is more likely to be kept than discarded. And that, in turn, can translate into significant returns.
Brochures are an effective marketing tool because they allow you to list a basic amount of information about your company, products, and services, as well as your contact information. This allows your customers and prospects to learn about the information they need to make an informed decision about using your business.
As with all printing projects, the quality of your brochure printing matters. This includes ensuring that your images are high-resolution and that your fonts and text are clear and easy to read. You should also ensure that your fonts are consistent throughout the design of the brochure to maintain a cohesive and professional look.
Ultimately, the best way to ensure that your brochure printing is of the highest quality possible is to work with an independent expert. A print broker earns money by finding the equipment to produce your project for the lowest cost. This is particularly important for large-quantity projects like trifold brochure printing.
Whether used as a sell sheet, product guide, or to share important information about your company, brochures are an indispensable marketing tool. Their ability to present your business in a colorful, engaging, and compelling way helps them earn their spot as one of the most successful (and longest-standing) forms of advertising.
Brochures are essential to most companies’ marketing and sales arsenals — but they can be a bit challenging to create. Using the wrong size, paper, or colors can detract from your message and make your brochures look shoddy. Likewise, choosing the wrong type of paper can impact production time and cost.
For example, a thicker paper may affect how quickly the job can be produced. Additionally, a press that can make all 12 pages of a tri-fold brochure in one pass will reduce the overall cost compared to a media that has to print them in two passes.
Understanding how page count and layout impact the cost of printing your brochure is also essential. Many people think that filling every page of a tri-fold brochure makes it more effective, but this often makes it unreadable and dissuades your audience from reading the content. It’s also a good idea to read the proof carefully and get someone else to review it before you sign off on the final design so that everything is clear and correct.
Brochures are a great way to show current and potential clients that your business is professional. They also serve as a valuable resource when you’re giving presentations. If you’re looking for brochure printing services to boost your marketing campaigns or help you reach new customers, consider working with a reputable independent professional who understands the importance of brochure design.
When you hire a professional for your brochure printing needs, you ensure the final product will be exactly what you want. You’ll have the option to include a wide variety of information and photos on your printed piece, which means it can be designed to suit any marketing campaign or sales pitch.
Whether promoting your business during a tradeshow, handing them out at local events, or sending them as part of a direct mail campaign, brochures can help you generate immediate business and leave a lasting impression on your audience.
They’re also a great way to show your customers that you’re serious about your business and that you care enough about it to invest in quality materials.
Brochures are often seen as a “pamphlet in disguise” because they can be diverse and include much information in a small space. If you’re trying to attract attention, add metallic or fluorescent ink or incorporate die-cutting and embossing into your project.
However, it’s important to remember that the best brochures often use minimal text and rely on visual elements to grab the reader’s attention.
Several factors impact the final cost of your brochure printing. Two of the most important are paper weight and finish. Generally speaking, for a typical brochure with a mix of text, photos, or color graphics, 8.5 inches by 11 inches size on 100 lb paper is the standard.
Paper thickness also makes a difference. Thinner paper is a good option if the brochures will be mailed, as it will reduce shipping costs. However, thicker paper is ideal if the brochures are to be picked up in person or displayed.
Additionally, the page count makes a difference in cost. You want to ensure you understand this at the design stage so your designer can build extra pages if necessary. This is because you can save significantly by producing a larger volume of the same brochure size on the same press run.
Another factor that impacts the cost is the equipment used for production. When you work with a print shop, they often quote your project based on their equipment and ability to fit your job into their press schedule.
It is best to work with an independent distributor or print broker who doesn’t own any equipment and has no conflict of interest in keeping it busy. They can provide options that will produce your job on the most efficient equipment for the lowest cost.